Nice piece and will definitely be watching for the yellow truck. What really jumps out is Max’s comment that he could call 10 people and get support for a gravel program but there is nothing for cross. It does feel like the sport is hanging by a thread with hardly any big brands aside from Trek supporting teams or even building cross bikes and major races going away. Weird to me as cross seems like the most spectator friendly genre (along with XCO and XCC mountain bike).
Nice piece and will definitely be watching for the yellow truck. What really jumps out is Max’s comment that he could call 10 people and get support for a gravel program but there is nothing for cross. It does feel like the sport is hanging by a thread with hardly any big brands aside from Trek supporting teams or even building cross bikes and major races going away. Weird to me as cross seems like the most spectator friendly genre (along with XCO and XCC mountain bike).