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Ben Wilson's avatar

(reposting comment from prior version)

Bravo, Bill!

This is excellent, detailed, *critical* work for the sport. Thank you.

"the strongest conclusion from the data is not that American cyclocross got smaller, but that it got older and more fragmented"

This is exactly what we are seeing in Louisville and the Ohio Valley. Empirically speaking in Louisville:

* we have never had more "fast" group rides in the last 20 years

* we've never had the number of bikes on the road

* there are a ton of 20-35 aged riders In Kentucky

* we've rarely had the amount of racing at all disciplines.

* the majority of races are non-USAC and therefore "off the radar"

(( See https://www.uniquelykentuckyracing.com/ for a list all *known* bike races happening in 2026. ))

And yet, we have only 186 USAC licensed racers in Kentucky, and our cyclocross races have plateaued from a post-pandemic bounce.

It's not that the broader support isn't healthy, or that there aren't enough "competitive" riders - it's that (as Twain might say) "the lightning isn't distributed right".

In my group, the Louisville Cyclocross Collective, I press the point with our organization and membership that:

* We are in a very competitive marketplace for rider's attention

* We *must* actively invite new, younger (<35) and female riders

* We have to think differently for this environment

So far, I think it's working.

We topped out at 71 members last year, and just hit 60 in our first spring membership drive.

We'll be hosting 7 days of racing (Short Track MTB and CX) at Bandman this year - with 5 of those days non-USAC to keep barriers (costs) low and the vibes as casual as possible.

And it's not just CX - promoters like Gary Bentley with Kentucky Open Road Racing series just sold out his first event of the season with a very healthy citizen, Cat 5 and female turnout.

A *road race*. In *Kentucky*. Selling out! 🤯

My thesis:

Stop trying to recreate the past, and start adjusting to the now, so you can create the future.

Data and analysis like what you've provided here is so critical to that. 💜

Cheers, Ben Wilson, President

Louisville Cyclocross Collective

https://louisvillecrosscollective.com/

($20 memberships are open now, and we are always looking for partners and donations 😜 )

Panda's avatar

PNW is really healthy and keeping the west coast on the charts 🙌 & GenX is CX at its core.

Still interesting numbers. Still work to do. Thanks, Bill.

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